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Category Archives: Uncategorized
The Boundaryless Corporation
A boundaryless organization is not defined or limited by it predefined structure. It embraces its customers, partners, suppliers and establish transparent relationships to co-create value.
Brazilian Churrasco for Americans
Explaining the “Brazilian Churrasco” to US Americans Today is Fourth of July, the day we celebrate Independence Day, usually by lighting up the grill and inviting family and friends to a backyard barbecue. (if you are Brazilian, you should read this post instead). I was born in Brazil, another country where eating meat is anContinue reading “Brazilian Churrasco for Americans”
Churrasco e Barbecue
O que o brasileiro tem que saber para comer carne nos EUA (if you are not Brazilian, you should be reading this post instead) Hoje é 4 de Julho, dia que se comemora a Independência dos Estados Unidos. E também o dia aqui na California em que se acende a grelha no quintal e seContinue reading “Churrasco e Barbecue”
Business and Relationships
What you can learn about social business in the Farmer’s Market Saturday mornings is farmer market’s day Guarulhos, Brazil, where I grew up. My mom is a customer of this particular meat stand for more than 35 years now. Last week I was in Brazil and woke up early on Saturday to accompany her grocery shoppingContinue reading “Business and Relationships”
Brasil 2011: O futuro aqui ou exuberância desvairada?
Impressões da visita de um Brasileiro morando no exterior a 20 anos em Junho de 2011.
Klout: Like.
This post discusses the usefulness of general social media engagement scores like Klout and Peerindex.
Social Media and B2B Sales – Change is coming
Last week I wrote about Customer Service and Twitter and argued, among other things, that first experiences with social media are not necessarily sustainable. There is unrealistic optimism that social media can solve all problems in Customer Service (and Marketing, of course). Now, when we come to use of social media by B2B sales people, weContinue reading “Social Media and B2B Sales – Change is coming”
Customer Service through Twitter – Sustainable?
This post discusses the use and long-term role of Twitter and other social media channels in Customer Service.
The Social Media Protocol
This post discusses the protocol of social media communication.
Marcio Saito 