How to manage the culture of the organization as new employees join and mesh with existing employees?
Author Archives: Marcio
Por que ir para o Vale do Silício?
Porque todo empreendedor (Brasileiro ou não) deve considerar uma presença permanente no Vale do Silício.
8 Checkpoints for Customer Engagement
Only you know what applies to and works for your business, but here are a few points to consider when re-evaluating the way your company engage with customers.
Mirror Image: Hetchy-Hetchy Lake
Hetchy-Hetchy is Yosemite’s sister valley. It was flooded early in the 20th century and today provides electricity and water to San Francisco and areas of SoCal. We hiked along the lake shore for about 6 hours yesterday and visited some of its waterfalls. In the morning, the surface of the water was perfectly still, creatingContinue reading “Mirror Image: Hetchy-Hetchy Lake”
Business Decisions, Analysis and Social Media
When we switch from asking (Surveys, Interviews) to listening (in Social Media channels), does the data we collect become less objective?
Online Dating for Social Media Addicts
Tweet this video
Are CRM and Social CRM the same thing?
This is just me playing with the eternal terminology discussion on CRM and Social CRM while experimenting with an animation tool, with results that (at least for me) are hilarious.
Brazilian Food: Churrasco
The blog post is here.
Customer Service: Not Saving Transaction, but Keeping Company Promise
Customer Service: You are not trying to save a transaction, you are keeping the company promise to its customers.
Sales Presentations: Are You Hot or What?
Being able to deliver a good presentation is an important skill for a Salesperson. Now, beyond the basics, have you thought about how engaging you presentations are? Thinking about use of media and presentation style based on your goals is what make presentations effective.
Marcio Saito 