Professional Services is clearly not my area of expertise (I have not been a contract-based service provider first hand) but I enjoy participating in the #ProfServ Twitter Chat led by @KRCraft @Berkson0 and @fredmcclimans (bi-weekly, next Dec 23rd 10PM EST). In the last chat a week ago, I was hearing about the challenges contractors and serviceContinue reading “Agile Professional Services?”
Category Archives: Uncategorized
Social Media: The Impact on Customer Surveys
Asking for Customer Feedback is different from Listening Last night, I was in the Customer Service Twitter chat that happens every Tuesday at 10PM PST. I truly recommend this lively, fun, and insightful conversation to anyone interested in Customer Service. Yesterday’s discussion was: “Do surveys after a Customer Service incident improve the customer relationship?“. HereContinue reading “Social Media: The Impact on Customer Surveys”
Social LeadGen for Real-World SMB Marketers
When we read about the impact of Social Media in Marketing, we see mostly one of two extremes: Social Media is just another media (nothing changes) or; Social Media changes Marketing (everything changes) We live in the real world. So, what is the impact of Social Media in Lead Generation programs for SMB? It isContinue reading “Social LeadGen for Real-World SMB Marketers”
Dia de Ação de Graças
Essa semana nos EUA onde eu moro é quando as pessoas param (o único feriado quando as coisas realmente param por essas bandas) por uma razão importante. Não estou falando do peru assado nem das liquidações nos shoping centers. É hora de expressar Gratidão. Gratidão é a emoção positiva nós sentimos quando recebemos um benefício.Continue reading “Dia de Ação de Graças”
Time to Say Thank You.
This week is the time of the year when we in the US take a break from our busy lives to do something very important. No, not eating turkey and cranberry sauce. No, not researching the new gadget to buy during the Black Friday sale. It is the time we use to express Gratitude. Gratitude is aContinue reading “Time to Say Thank You.”
Why Sales People Dislike CRM Software
In CRM, we have solitary experience, engaging with a database. In SCRM, we collaborate and engage with real people.
Social Business is as Old as Business
How Social Media is bringing us back to the future In a recent series of Social CRM seminars, I asked several audiences to complete this sentence: The closing of a sales deal depends on…. Not once did they fail to answer on the first attempt and in unison: Relationships. We all have this deep intuition thatContinue reading “Social Business is as Old as Business”
Electric Cars are Cars
CRM vs. Social CRM – The reason why we need “Social CRM” terminology This post captures my response to a question posted by Jeremiah Owyang in the Social CRM Pioneer Discussion Group. His question was: What is the upside and downside of SCRM branding? My answer follows. Social CRM is CRM (I think that hasContinue reading “Electric Cars are Cars”
Being Stategic Every Day
Being Strategic means considering whether our current actions move us towards a desired scenario in the future. I have led corporate strategy for a large company and have always though strange that a 2000-people organization would dedicate 6 people to strategy. Does that mean the other 1994 are not? Unfortunately, it does. The CEO says: strategy isContinue reading “Being Stategic Every Day”
Good Metaphors are Truth
Random thoughts or metaphors triggered by a Twitter discussion.
Marcio Saito 