In CRM, we have solitary experience, engaging with a database. In SCRM, we collaborate and engage with real people.
Category Archives: All Articles
Social Business is as Old as Business
How Social Media is bringing us back to the future In a recent series of Social CRM seminars, I asked several audiences to complete this sentence: The closing of a sales deal depends on…. Not once did they fail to answer on the first attempt and in unison: Relationships. We all have this deep intuition thatContinue reading “Social Business is as Old as Business”
Electric Cars are Cars
CRM vs. Social CRM – The reason why we need “Social CRM” terminology This post captures my response to a question posted by Jeremiah Owyang in the Social CRM Pioneer Discussion Group. His question was: What is the upside and downside of SCRM branding? My answer follows. Social CRM is CRM (I think that hasContinue reading “Electric Cars are Cars”
Being Stategic Every Day
Being Strategic means considering whether our current actions move us towards a desired scenario in the future. I have led corporate strategy for a large company and have always though strange that a 2000-people organization would dedicate 6 people to strategy. Does that mean the other 1994 are not? Unfortunately, it does. The CEO says: strategy isContinue reading “Being Stategic Every Day”
Good Metaphors are Truth
Random thoughts or metaphors triggered by a Twitter discussion.
Corporate Social Networks and Communities
Functional Departments are like Social Networks, Projects are like Communities Events such the Haiti Earthquake or the Chilean miners rescue have the power to bring people from around the world together to collaborate on a common goal. That happens quickly and without central coordination when all undertand unequivocally what the priorities are. “People from allContinue reading “Corporate Social Networks and Communities”
Formigas Argentinas
Semana passada, minha casa (na California) foi invadida por Formigas Argentinas. Isso acontece todo ano no final do verão. Então eu sei o que fazer. Tenho que colocar a única marca de veneno que funciona com as ditas cujas e daí ter paciência e viver dois dias com as formigas até o veneno fazer efeito. NãoContinue reading “Formigas Argentinas”
The Power of Collaboration
Late last week, my house was invaded by Argentine ants. That happens every year after a bout of high temperatures in late summer, so I know what to do. I set ant baits (Home Depot sells the only brand effective with this variety) and have to be patient and live with the invaders for aContinue reading “The Power of Collaboration”
Coffee Bean Corporate Video
Ok, I admit, there is nothing artistic about this video. But since I produced, directed, wrote, starred, edited from beginning to end and this is the first time I play with video editing software…
Social Business: To measure or not to measure?
You have heard it before: “You cannot improve what you cannot measure”. For the past few decades, we have strived to model and analyze all the aspects of business so that we can continuously create more efficiency and improve its performance. Metrics are important, but not if they are the wrong ones As we lookContinue reading “Social Business: To measure or not to measure?”
Marcio Saito 