Augmented Relationship Management


Are tools supposed to guide or assist? [tweetmeme source=”Marcio_saito” only_single=false] You most likely have used a GPS device to guide you from point A to point B. You also know that your GPS system has a Point-of-Interest (POI) feature that allows you to locate gas stations along the way and insert them as waypoints inContinue reading “Augmented Relationship Management”

Socializing in the Clouds


Is there a connection between Social and Cloud-based CRM? [tweetmeme source=”Marcio_saito” only_single=false] As several of the CRM tool vendors rush to enable their products to be more “Social” and position around Cloud Computing, a question emerges: Are Social CRM and Cloud-based CRM Softwaretrends related? The short answer is no. Customer Relationship Management (CRM) is the set ofContinue reading “Socializing in the Clouds”

Transparency or Lipstick on a Pig?


Openness is easier than you may think [tweetmeme source=”Marcio_saito” only_single=false] I just got back from the Social Business Edge, a conference in New York City discussing the effects of Social in Business. Two (of many) topics generated discussion: organizational transparency and personal privacy. Lee Bryant from Dachis Group noted that companies are rushing to address socialContinue reading “Transparency or Lipstick on a Pig?”

Requirement: Weak Analytical Skills


The key to inovation is not in a spreadsheet Businesses seem to value analytical skills highly. Indeed, a recent study found that 68% of all job postings list “analytical skills” as a requirement or desired characteristic and 39% of all resumes claim the applicant has that quality. Dictionaries define analysis as the separation of a whole intoContinue reading “Requirement: Weak Analytical Skills”

More Social, Less CRM


The future of the Enterprise is more social Have you watched the 30-second “Evolve” on the Click Company Community home page? If you haven’t, take time to do it. An interesting exercise is to invite children to watch it and then ask them to tell you what the film is about. “Evolve” was produced by Birdo, anContinue reading “More Social, Less CRM”

Jogando Bola Com a Sissi


[tweetmeme source=”Marcio_saito” only_single=false] O Graham é um Inglês que trabalha comigo aqui na California. Nós dividimos uma sala. Ele anda estranho, mais quieto que o normal, incomodado. Hoje era sexta-feira, estávamos no happy hour e perguntei: – Aconteceu alguma coisa? – Não, nada. – Tem certeza? Você anda quieto. – Essa cerveja… boa, né? PercebiContinue reading “Jogando Bola Com a Sissi”

Pinot Noir da Nova Zelândia


[tweetmeme source=”Marcio_saito” only_single=false] Carlos é meu amigo de faculdade no Brasil. Tomas trabalha como consultor de recursos humanos e, uns 2 anos atrás, me ajudou em um projeto no trabalho. Nunca mais nos falamos, mas na semana passada nós trocamos e-mail (eu tinha convidado todo mundo na minha lista de contatos para visitar um websiteContinue reading “Pinot Noir da Nova Zelândia”

The Long Tail of Knowledge


The force behind social computing [tweetmeme source=”Marcio_saito” only_single=false] The Free/Open Source Software movement has demonstrated that community-based development can generate software that is at least comparable to what is produced by organized and well-paid professional developers in a company. Volunteers of Wikipedia have beaten the army of experts at Encyclopedia Britannica in producing uptodate and comprehensiveContinue reading “The Long Tail of Knowledge”