Category Archives: Uncategorized

[tweetmeme source=”Marcio_saito” only_single=false] Lead Generation and Marketing Funnel Social Business Series (III) The articles in this Social Business Series are being written for real-life Sales and Marketing Professionals in small and mid-sized companies, who are busy running their business and have not had the time to read everything  in the emerging Social-anything space or spendContinue reading “Where Social Leads Come From”

[tweetmeme source=”Marcio_saito” only_single=false] How can it, specifically, improve business performance? Social Business Series (II) The articles in this Social Business Series are being written for real-life Sales and Marketing professionals in small and mid-sized companies, who are busy running their business and have not had the time to read everything  in the emerging Social-anything spaceContinue reading “Social CRM Use Cases (Social Business Series II)”

[tweetmeme source=”Marcio_saito” only_single=false] Social CRM, Enterprise 2.0: Do I need one of those? Social Business Series (I) The articles in this Social Business Series are being written for real-life Sales and Marketing professionals in small and mid-sized companies, who are busy running their business and have not had the time to read everything  in the emergingContinue reading “Social Business Software (Social Business Series I)”

[tweetmeme source=”Marcio_saito” only_single=false] Social Business is the rage, but structure and segmentation don’t go away When publishing the article “Social Business is like Brazilian Soccer” a month ago, I predicted a World Cup final between Germany and Brazil. I also used an analogy between somewhat obsolete stereotypes of German soccer’s efficiency, physical vigor, and tacticalContinue reading “Business needs some German Soccer in it”

[tweetmeme source=”Marcio_saito” only_single=false] How can I contact customers at the exact right time? Solution Selling is evolving towards Social Selling and calling customers every 3 months is no longer the best way to maintain and nurture a relationship.  It is now necessary to engage with customers at a personal level. But how? Selling Commodity ProductsContinue reading “Sales and Serendipity”

[tweetmeme source=”Marcio_saito” only_single=false] Is it about technology or attitude? Think of a company you really love as a customer. Think about what makes you love it. Chances are that it is not because they have such perfect product and processes that ensure a consistent experience every time. You love a company because they interact withContinue reading “The “Social” in Social CRM”

[tweetmeme source=”Marcio_saito” only_single=false] Corporate Structures Need to Become More Flexible and Fluid Starting today and for the next four weeks, people from the townships of Soweto to the beach villages in Brazil to the industrial towns in Northern England to the train stations in Tokyo will be brought together for several hours at a timeContinue reading “Social Business is Like Brazilian Soccer”

[tweetmeme source=”Marcio_saito” only_single=false] Social Business is a revolutionary idea leading to an evolutionary transformation “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” Bill Gates In 1998, the popular consensus was that the Internet was creating a “New Economy” andContinue reading “The Future is Not Tomorrow”