It is time to shift from Ideas to Execution – where does the path start? [tweetmeme source=”Marcio_saito” only_single=false] Even if you haven’t heard much about Social CRM, you know customers are empowered by the use of digital technology and changing the way they engage with vendors. Social CRM is the answer to that change. If youContinue reading “Where are the Early Adopters of Social CRM?”
Category Archives: Uncategorized
Making Caipirinha
Some of my friends will engage in long discussions on what is “the” recipe and process to make a “real” Caipirinha, but the traditional Brazilian cocktail is really really simple. The word caipirinha translates to “country girl”, but that doesn’t carry much meaning. Caipirinha is really the name of the drink. It is a refreshingContinue reading “Making Caipirinha”
So, what is “Meritage”?
[tweetmeme source=”Marcio_saito” only_single=false] So we have another of our wine tasting dinners this weekend. Our theme this month is “Unusual Blend.” In the Old World, most wines are classic blends of different grapes. There are baseline proportions, but the wine maker will adjust the exact amount of each grape based on the characteristics of theContinue reading “So, what is “Meritage”?”
Engaging with the Social Customer
[tweetmeme source=”Marcio_saito” only_single=false] Everyone Represents the Company Social Business Series (V) The articles in this Social Business Series are being written for real-life SMB Leaders, who are busy running their business and have not had the time to read everything in the emerging Social-anything space. We have explored the scope of Social Business Software, the Use CasesContinue reading “Engaging with the Social Customer”
Business Lessons from the Free Software Community
[tweetmeme source=”Marcio_saito” only_single=false] Engineers have something to teach Business People My involvement with Free and Open Source Software movement in the early 90’s is the root of the interest for Social Computing that brought me to Social Business/Social CRM. That was the first time a large group of people leveraged the pervasiveness of the InternetContinue reading “Business Lessons from the Free Software Community”
Spanish Wines
[tweetmeme source=”Marcio_saito” only_single=false] We get together for wine tasting once a month or so. There is usually a theme and we each bring a bottle and a dish to share. Late last year we had a Spanish wine evening and, because I was in a brief period between jobs, I had the time to researchContinue reading “Spanish Wines”
Climbing Half Dome
[tweetmeme source=”Marcio_saito” only_single=false] I have been to Yosemite some 30 times and climbed Half Dome a dozen times since 1994. I have mountaineering experience and the information in this post is correct to my knowledge, but it is for you to use at your own risk. If you are planning to go there and haveContinue reading “Climbing Half Dome”
My Personal Notes from CRM Evolution 2010
[tweetmeme source=”Marcio_saito” only_single=false] Conferences need to evolve towards physical social venues People were still arriving and Mitch Lieberman, said: “Let’s move the chairs into a circle. I am not a speaker, I am a facilitator”. He went on to get to know members of the audience. People were able to speak without having a microphoneContinue reading “My Personal Notes from CRM Evolution 2010”
Men are from CustomerLand, Women are from VendorLand
[tweetmeme source=”Marcio_saito” only_single=false] Don’t assume customers want a relationship with you In a recent Harvard Business Review blog article, Matt Dixon and Lara Ponomareff argued that customers might not want a relationship with the companies selling products to them. That seems to go against the current groupthink in the Social-anything circles: companies need to engage withContinue reading “Men are from CustomerLand, Women are from VendorLand”
Leadership in the Social Business Era
[tweetmeme source=”Marcio_saito” only_single=false] Openness and Trust become more important than control and accountabiltiy Social Business Series (IV) The articles in this Social Business Series are being written for real-life Sales and Marketing Professionals in small and mid-sized companies, who are busy running their business and have not had the time to read everything in the emerging Social-anythingContinue reading “Leadership in the Social Business Era”
Marcio Saito 