Category Archives: All Articles

Light Effects – Photography in New York City


[tweetmeme source=”Marcio_saito” only_single=false] A few years ago, I was at Times Square in New York City in a cold winter night and took a few experimental photos of anonymous crowd silhouettes against the city lights. I liked the unexpected result. Then, just last month, I was back in New York for a Social Media conference andContinue reading “Light Effects – Photography in New York City”

My First Book – Or Almost


[tweetmeme source=”Marcio_saito” only_single=false] Since I was a child, I have nurtured the thought of one day writing a book. With the emergence of the digital medium, I worry that books might not be a mainstream method of dissemination of ideas for too long, so there is some sense of urgency in fulfilling my dream. IContinue reading “My First Book – Or Almost”

Enlightenment at DiVerso


[tweetmeme source=”Marcio_saito” only_single=false] DiVerso was a an exhibition of Brazilian contemporary artists organized by the Consulate General of Brazil to celebrate the opening of new premises in San Francisco. It run from Nov/2009 to the first quarter of 2010 and featured works by Aparecida Abdalla, Vera Costa, Sidnea D’Amico, Mauricia Gandara, Silvia Poloto, Regis Silva,Continue reading “Enlightenment at DiVerso”

Streams, Flows and Documents


What makes a communication tool “Social”? [tweetmeme source=”Marcio_saito” only_single=false] In the recent Social Business Edge, a conference in New York discussing Social Business, Stowe Boyd said “In the future, we will be spending less time on pages and more time in flows”.  Let’s explore that idea. When it comes to the medium, the difference between social andContinue reading “Streams, Flows and Documents”

Mom Doesn’t use Twitter


How are Marketers going to deal with the new social divide? [tweetmeme source=”Marcio_saito” only_single=false] There were several “Happy Mother’s Day” notes on my timeline yesterday, but it is very unlikely that the mothers of today’s grown-ups were actually listening that channel. They might have learned to deal with e-mail and paying bills online, but theyContinue reading “Mom Doesn’t use Twitter”

Mine is Bigger Than Yours


Is the Enterprise 2.0 company bigger or smaller than the current ones? [tweetmeme source=”Marcio_saito” only_single=false] As I read the newspapers this morning, I learn that United and Continental are merging to form yet another “largest airline in the world”. Consolidation seems to be rational for an industry that manages to charge the same for aContinue reading “Mine is Bigger Than Yours”

Augmented Relationship Management


Are tools supposed to guide or assist? [tweetmeme source=”Marcio_saito” only_single=false] You most likely have used a GPS device to guide you from point A to point B. You also know that your GPS system has a Point-of-Interest (POI) feature that allows you to locate gas stations along the way and insert them as waypoints inContinue reading “Augmented Relationship Management”

Socializing in the Clouds


Is there a connection between Social and Cloud-based CRM? [tweetmeme source=”Marcio_saito” only_single=false] As several of the CRM tool vendors rush to enable their products to be more “Social” and position around Cloud Computing, a question emerges: Are Social CRM and Cloud-based CRM Softwaretrends related? The short answer is no. Customer Relationship Management (CRM) is the set ofContinue reading “Socializing in the Clouds”

Transparency or Lipstick on a Pig?


Openness is easier than you may think [tweetmeme source=”Marcio_saito” only_single=false] I just got back from the Social Business Edge, a conference in New York City discussing the effects of Social in Business. Two (of many) topics generated discussion: organizational transparency and personal privacy. Lee Bryant from Dachis Group noted that companies are rushing to address socialContinue reading “Transparency or Lipstick on a Pig?”