(originally written for Daitan Blog)
In the past years, communications applications such as Skype and FaceTime have revolutionized how consumers use computers to communicate in real-time. Grandma talks and interacts with her grandchildren even when they live thousands of miles apart.
Now WebRTC, an emerging standard for real-time communications, is gathering a lot of attention. Its promise is similar: seamless sharing of voice, video, data. Why is it so special?
The big difference is that WebRTC is embedded in the web browser. There is no need to install a native client. Once WebRTC is available in the mainstream, developers without telecom experience can integrate communications features into web and mobile applications by adding a couple of lines of JavaScript code.
That will bring a new wave of inovation, creating disruption and new opportunities. Grandma led the way, now it is time for business to wake up to the potential of WebRTC in customer service, video conferencing, marketing, sales.
We have recently talked to TMC about WebRTC in Business. Check the interview here.
Daitan Group is a pioneer in WebRTC development for business applications. Our development partners were the first in the industry to introduce call center and customer service products supporting WebRTC. If you plan to develop WebRTC services, don’t start it before contacting us.
Marcio Saito 