Monthly Archives: December 2010

Social SMB – Be more Open in 2011


The adoption of Social Business models has to start from the inside-out. As we get to the last days of 2010, we need to recognize that this was the year we reached peak of  inflated expectations for Social-Everything. Small and mid-sized companies were told they needed to use Social Media and many went on toContinue reading “Social SMB – Be more Open in 2011”

Agile Professional Services?


Professional Services is clearly not my area of expertise (I have not been a contract-based service provider first hand) but I enjoy participating in the #ProfServ Twitter Chat led by @KRCraft @Berkson0 and @fredmcclimans (bi-weekly, next Dec 23rd 10PM EST). In the last chat a week ago, I was hearing about the challenges contractors and serviceContinue reading “Agile Professional Services?”

Social Media: The Impact on Customer Surveys


Asking for Customer Feedback is different from Listening Last night, I was in the Customer Service Twitter chat that happens every Tuesday at 10PM PST. I truly recommend this lively, fun, and insightful conversation to anyone interested in Customer Service. Yesterday’s discussion was: “Do surveys after a Customer Service incident improve the customer relationship?“. HereContinue reading “Social Media: The Impact on Customer Surveys”

Social LeadGen for Real-World SMB Marketers


When we read about the impact of Social Media in Marketing, we see mostly one of two extremes: Social Media is just another media (nothing changes) or; Social Media changes Marketing (everything changes) We live in the real world. So, what is the impact of Social Media in Lead Generation programs for SMB? It isContinue reading “Social LeadGen for Real-World SMB Marketers”