[tweetmeme source=”Marcio_saito” only_single=false] Don’t assume customers want a relationship with you In a recent Harvard Business Review blog article, Matt Dixon and Lara Ponomareff argued that customers might not want a relationship with the companies selling products to them. That seems to go against the current groupthink in the Social-anything circles: companies need to engage withContinue reading “Men are from CustomerLand, Women are from VendorLand”
Monthly Archives: July 2010
Leadership in the Social Business Era
[tweetmeme source=”Marcio_saito” only_single=false] Openness and Trust become more important than control and accountabiltiy Social Business Series (IV) The articles in this Social Business Series are being written for real-life Sales and Marketing Professionals in small and mid-sized companies, who are busy running their business and have not had the time to read everything in the emerging Social-anythingContinue reading “Leadership in the Social Business Era”
Where Social Leads Come From
[tweetmeme source=”Marcio_saito” only_single=false] Lead Generation and Marketing Funnel Social Business Series (III) The articles in this Social Business Series are being written for real-life Sales and Marketing Professionals in small and mid-sized companies, who are busy running their business and have not had the time to read everything in the emerging Social-anything space or spendContinue reading “Where Social Leads Come From”
Social CRM Use Cases (Social Business Series II)
[tweetmeme source=”Marcio_saito” only_single=false] How can it, specifically, improve business performance? Social Business Series (II) The articles in this Social Business Series are being written for real-life Sales and Marketing professionals in small and mid-sized companies, who are busy running their business and have not had the time to read everything in the emerging Social-anything spaceContinue reading “Social CRM Use Cases (Social Business Series II)”
Beers of the World
[tweetmeme source=”Marcio_saito” only_single=false] At work, I am the “Beer Manager” in charge of picking the brew we have for our Friday Happy Hour (which usually has an international theme). As result of the fame that comes with that responsibility, people talk and I am often asked “Which international beers should I try first”? This postContinue reading “Beers of the World”
Social Business Software (Social Business Series I)
[tweetmeme source=”Marcio_saito” only_single=false] Social CRM, Enterprise 2.0: Do I need one of those? Social Business Series (I) The articles in this Social Business Series are being written for real-life Sales and Marketing professionals in small and mid-sized companies, who are busy running their business and have not had the time to read everything in the emergingContinue reading “Social Business Software (Social Business Series I)”
Business needs some German Soccer in it
[tweetmeme source=”Marcio_saito” only_single=false] Social Business is the rage, but structure and segmentation don’t go away When publishing the article “Social Business is like Brazilian Soccer” a month ago, I predicted a World Cup final between Germany and Brazil. I also used an analogy between somewhat obsolete stereotypes of German soccer’s efficiency, physical vigor, and tacticalContinue reading “Business needs some German Soccer in it”
Paragliding in California
[tweetmeme source=”Marcio_saito” only_single=false] Today: visited Ed Levin Park and watch some paragliders; check out the classes at Airtime. I’ve been interested in trying Paragliding. I have done skydiving before (about 10 jumps logged). I’ll be updating this post as plans materialize over the summer. Leave a comment below if you think you would be interestedContinue reading “Paragliding in California”
Sales and Serendipity
[tweetmeme source=”Marcio_saito” only_single=false] How can I contact customers at the exact right time? Solution Selling is evolving towards Social Selling and calling customers every 3 months is no longer the best way to maintain and nurture a relationship. It is now necessary to engage with customers at a personal level. But how? Selling Commodity ProductsContinue reading “Sales and Serendipity”
Marcio Saito 