Category Archives: Social Media

Is there a connection between Social and Cloud-based CRM? [tweetmeme source=”Marcio_saito” only_single=false] As several of the CRM tool vendors rush to enable their products to be more “Social” and position around Cloud Computing, a question emerges: Are Social CRM and Cloud-based CRM Softwaretrends related? The short answer is no. Customer Relationship Management (CRM) is the set ofContinue reading “Socializing in the Clouds”

Openness is easier than you may think [tweetmeme source=”Marcio_saito” only_single=false] I just got back from the Social Business Edge, a conference in New York City discussing the effects of Social in Business. Two (of many) topics generated discussion: organizational transparency and personal privacy. Lee Bryant from Dachis Group noted that companies are rushing to address socialContinue reading “Transparency or Lipstick on a Pig?”

The key to inovation is not in a spreadsheet Businesses seem to value analytical skills highly. Indeed, a recent study found that 68% of all job postings list “analytical skills” as a requirement or desired characteristic and 39% of all resumes claim the applicant has that quality. Dictionaries define analysis as the separation of a whole intoContinue reading “Requirement: Weak Analytical Skills”

The future of the Enterprise is more social Have you watched the 30-second “Evolve” on the Click Company Community home page? If you haven’t, take time to do it. An interesting exercise is to invite children to watch it and then ask them to tell you what the film is about. “Evolve” was produced by Birdo, anContinue reading “More Social, Less CRM”

Are you a social person or a salesperson first? More often than not, meetings at work are an inefficient use of time. A problem that could be solved by two people in five minutes take eight people for half an hour. Outlook sets meetings in half-hour increments and the conversation degenerates in arguments unrelated toContinue reading “Nice to Meet You!”

The force behind social computing [tweetmeme source=”Marcio_saito” only_single=false] The Free/Open Source Software movement has demonstrated that community-based development can generate software that is at least comparable to what is produced by organized and well-paid professional developers in a company. Volunteers of Wikipedia have beaten the army of experts at Encyclopedia Britannica in producing uptodate and comprehensiveContinue reading “The Long Tail of Knowledge”

The difference between “hot” and “cool” media [tweetmeme source=”Marcio_saito” only_single=false] Picture yourself presenting at that very important customer meeting. You have rehearsed it, you know the subject, and the PowerPoint slides are polished, colorful and have no more than 7 words per bullet. Your delivery is impeccable. The audience is mesmerized. You rock. You are hot!Continue reading “Are You Hot or What?”

Can Marketing People do it?[tweetmeme source=”Marcio_saito” only_single=false] From the spirited and visionary Cluetrain Manifesto, first published in print in 2000: A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than mostContinue reading “Speak Like a Person!”

Can Sales People do it?[tweetmeme source=”Marcio_saito” only_single=false] Being Strategic means considering whether or not our current actions move us towards a desired scenario in the future. It is an important factor in many of our achievements at work and in our personal lives. But something strange happened when that discipline was applied to commercial organizations. MissionContinue reading “Being Strategic Everyday”