Category Archives: All Articles

Business needs some German Soccer in it


[tweetmeme source=”Marcio_saito” only_single=false] Social Business is the rage, but structure and segmentation don’t go away When publishing the article “Social Business is like Brazilian Soccer” a month ago, I predicted a World Cup final between Germany and Brazil. I also used an analogy between somewhat obsolete stereotypes of German soccer’s efficiency, physical vigor, and tacticalContinue reading “Business needs some German Soccer in it”

Paragliding in California


[tweetmeme source=”Marcio_saito” only_single=false] Today: visited Ed Levin Park and watch some paragliders; check out the classes at Airtime. I’ve been interested in trying Paragliding. I have done skydiving before (about 10 jumps logged). I’ll be updating this post as plans materialize over the summer. Leave a comment below if you think you would be interestedContinue reading “Paragliding in California”

Sales and Serendipity


[tweetmeme source=”Marcio_saito” only_single=false] How can I contact customers at the exact right time? Solution Selling is evolving towards Social Selling and calling customers every 3 months is no longer the best way to maintain and nurture a relationship.  It is now necessary to engage with customers at a personal level. But how? Selling Commodity ProductsContinue reading “Sales and Serendipity”

The “Social” in Social CRM


[tweetmeme source=”Marcio_saito” only_single=false] Is it about technology or attitude? Think of a company you really love as a customer. Think about what makes you love it. Chances are that it is not because they have such perfect product and processes that ensure a consistent experience every time. You love a company because they interact withContinue reading “The “Social” in Social CRM”

Social Business is Like Brazilian Soccer


[tweetmeme source=”Marcio_saito” only_single=false] Corporate Structures Need to Become More Flexible and Fluid Starting today and for the next four weeks, people from the townships of Soweto to the beach villages in Brazil to the industrial towns in Northern England to the train stations in Tokyo will be brought together for several hours at a timeContinue reading “Social Business is Like Brazilian Soccer”

The Future is Not Tomorrow


[tweetmeme source=”Marcio_saito” only_single=false] Social Business is a revolutionary idea leading to an evolutionary transformation “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” Bill Gates In 1998, the popular consensus was that the Internet was creating a “New Economy” andContinue reading “The Future is Not Tomorrow”

Visiting Iguaçú Falls – Brazil (May 2010)


[tweetmeme source=”Marcio_saito” only_single=false] I was born in Brazil but had not visited Cataratas do Iguaçú (a.k.a Iguassu Falls, Iguazu Falls) until this past weekend. Here are some photos and some information that might be useful if you plan to make the trip there. To visit the falls, your gateway city is Foz do Iguaçú (onContinue reading “Visiting Iguaçú Falls – Brazil (May 2010)”

The World Has Changed – Evolve Video


[tweetmeme source=”Marcio_saito” only_single=false] When we set to produce a video to help introduce Coffee Bean Technology to the market, our initial idea was to create a 3-minute film talking about Technology and its effects in society. But as we started working with Luciana Eguti and Paulo Muppet from Birdo (an internationally recognized and award-winning video studio inContinue reading “The World Has Changed – Evolve Video”

The Funnel is Still a Valid Model


[tweetmeme source=”Marcio_saito” only_single=false] Shall we put “Social” in front of it? In my quest for a term that had not yet been attached to “Social”, I discovered that Google could find only 7 instances of “Social Marketing Funnel”. Next to about 37 million – and growing by the minute – results for “Social Media”, itContinue reading “The Funnel is Still a Valid Model”