Category Archives: Social Media

[tweetmeme source=”Marcio_saito” only_single=false] Social Business is the rage, but structure and segmentation don’t go away When publishing the article “Social Business is like Brazilian Soccer” a month ago, I predicted a World Cup final between Germany and Brazil. I also used an analogy between somewhat obsolete stereotypes of German soccer’s efficiency, physical vigor, and tacticalContinue reading “Business needs some German Soccer in it”

[tweetmeme source=”Marcio_saito” only_single=false] How can I contact customers at the exact right time? Solution Selling is evolving towards Social Selling and calling customers every 3 months is no longer the best way to maintain and nurture a relationship.  It is now necessary to engage with customers at a personal level. But how? Selling Commodity ProductsContinue reading “Sales and Serendipity”

[tweetmeme source=”Marcio_saito” only_single=false] Is it about technology or attitude? Think of a company you really love as a customer. Think about what makes you love it. Chances are that it is not because they have such perfect product and processes that ensure a consistent experience every time. You love a company because they interact withContinue reading “The “Social” in Social CRM”

[tweetmeme source=”Marcio_saito” only_single=false] Corporate Structures Need to Become More Flexible and Fluid Starting today and for the next four weeks, people from the townships of Soweto to the beach villages in Brazil to the industrial towns in Northern England to the train stations in Tokyo will be brought together for several hours at a timeContinue reading “Social Business is Like Brazilian Soccer”

[tweetmeme source=”Marcio_saito” only_single=false] Social Business is a revolutionary idea leading to an evolutionary transformation “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” Bill Gates In 1998, the popular consensus was that the Internet was creating a “New Economy” andContinue reading “The Future is Not Tomorrow”

[tweetmeme source=”Marcio_saito” only_single=false] Shall we put “Social” in front of it? In my quest for a term that had not yet been attached to “Social”, I discovered that Google could find only 7 instances of “Social Marketing Funnel”. Next to about 37 million – and growing by the minute – results for “Social Media”, itContinue reading “The Funnel is Still a Valid Model”

What makes a communication tool “Social”? [tweetmeme source=”Marcio_saito” only_single=false] In the recent Social Business Edge, a conference in New York discussing Social Business, Stowe Boyd said “In the future, we will be spending less time on pages and more time in flows”.  Let’s explore that idea. When it comes to the medium, the difference between social andContinue reading “Streams, Flows and Documents”

How are Marketers going to deal with the new social divide? [tweetmeme source=”Marcio_saito” only_single=false] There were several “Happy Mother’s Day” notes on my timeline yesterday, but it is very unlikely that the mothers of today’s grown-ups were actually listening that channel. They might have learned to deal with e-mail and paying bills online, but theyContinue reading “Mom Doesn’t use Twitter”

Is the Enterprise 2.0 company bigger or smaller than the current ones? [tweetmeme source=”Marcio_saito” only_single=false] As I read the newspapers this morning, I learn that United and Continental are merging to form yet another “largest airline in the world”. Consolidation seems to be rational for an industry that manages to charge the same for aContinue reading “Mine is Bigger Than Yours”

Are tools supposed to guide or assist? [tweetmeme source=”Marcio_saito” only_single=false] You most likely have used a GPS device to guide you from point A to point B. You also know that your GPS system has a Point-of-Interest (POI) feature that allows you to locate gas stations along the way and insert them as waypoints inContinue reading “Augmented Relationship Management”