Category Archives: Social Media

Twitter is transport more than interaction tool [tweetmeme source=”Marcio_saito” only_single=false] When Wired Magazine recently declared on its cover “The web is dead“, it really meant that the Internet is becoming primarily a transport infrastructure and that applications (be it an iPhone app or a web 2.0 widget) running on the client will use it toContinue reading “The Twitterfeed is Dead”

It is time to shift from Ideas to Execution – where does the path start? [tweetmeme source=”Marcio_saito” only_single=false] Even if you haven’t heard much about Social CRM, you know customers are empowered by the use of digital technology and changing the way they engage with vendors. Social CRM is the answer to that change. If youContinue reading “Where are the Early Adopters of Social CRM?”

[tweetmeme source=”Marcio_saito” only_single=false] Everyone Represents the Company Social Business Series (V) The articles in this Social Business Series are being written for real-life SMB Leaders, who are busy running their business and have not had the time to read everything  in the emerging Social-anything space. We have explored the scope of Social Business Software, the Use CasesContinue reading “Engaging with the Social Customer”

[tweetmeme source=”Marcio_saito” only_single=false] Engineers have something to teach Business People My involvement with Free and Open Source Software movement in the early 90’s is the root of the interest for Social Computing that brought me to Social Business/Social CRM. That was the first time a large group of people leveraged the pervasiveness of the InternetContinue reading “Business Lessons from the Free Software Community”

[tweetmeme source=”Marcio_saito” only_single=false] Conferences need to evolve towards physical social venues People were still arriving and Mitch Lieberman, said:  “Let’s move the chairs into a circle. I am not a speaker, I am a facilitator”. He went on to get to know members of the audience. People were able to speak without having a microphoneContinue reading “My Personal Notes from CRM Evolution 2010”

[tweetmeme source=”Marcio_saito” only_single=false] Don’t assume customers want a relationship with you In a recent Harvard Business Review blog article, Matt Dixon and Lara Ponomareff argued that customers might not want a relationship with the companies selling products to them. That seems to go against the current groupthink in the Social-anything circles: companies need to engage withContinue reading “Men are from CustomerLand, Women are from VendorLand”

[tweetmeme source=”Marcio_saito” only_single=false] Openness and Trust become more important than control and accountabiltiy Social Business Series (IV) The articles in this Social Business Series are being written for real-life Sales and Marketing Professionals in small and mid-sized companies, who are busy running their business and have not had the time to read everything  in the emerging Social-anythingContinue reading “Leadership in the Social Business Era”

[tweetmeme source=”Marcio_saito” only_single=false] Lead Generation and Marketing Funnel Social Business Series (III) The articles in this Social Business Series are being written for real-life Sales and Marketing Professionals in small and mid-sized companies, who are busy running their business and have not had the time to read everything  in the emerging Social-anything space or spendContinue reading “Where Social Leads Come From”

[tweetmeme source=”Marcio_saito” only_single=false] How can it, specifically, improve business performance? Social Business Series (II) The articles in this Social Business Series are being written for real-life Sales and Marketing professionals in small and mid-sized companies, who are busy running their business and have not had the time to read everything  in the emerging Social-anything spaceContinue reading “Social CRM Use Cases (Social Business Series II)”

[tweetmeme source=”Marcio_saito” only_single=false] Social CRM, Enterprise 2.0: Do I need one of those? Social Business Series (I) The articles in this Social Business Series are being written for real-life Sales and Marketing professionals in small and mid-sized companies, who are busy running their business and have not had the time to read everything  in the emergingContinue reading “Social Business Software (Social Business Series I)”