Author Archives: Marcio

This is just the normal process, we should stop being surprised with it The personal computer in the early 1980’s, email and browsers in the early 1990’s, Linux in the mid 1990’s, SMS and Social Technologies in early 2000’s. All technologies that would “never” be adopted by the enterprise. The alleged reason? “Security” All those technologiesContinue reading ““Consumerization” – What is new with that?”

On Tuesday morning, Ray Wang (@rwang0) from the Constellation Research Group posted in Twitter: Hoping someone will write a post titled, “Is Crowsourcing Just The New Stone Soup? I first became interested on the subject in the early 90’s in the beginnings of the “Open Source” movement. I got very involved in community development laterContinue reading “Is Crowsourcing Just The New Stone Soup?”

The rationale for the theme “Commoditization of Knowledge: What is your product?” is provoking thoughts about the core value of professional service offerings and how that will evolve in the future.

The funnel is no longer in your CRM database: it moved to Social Media Adoption of Social Technologies and the shift of the media mix towards Social Media is changing the way we look at the marketing funnel and customer relationships. What used to be a list in our business database system is now aContinue reading “Managing the Social Marketing Funnel”

This post look into leadership in the context of the organizational evolution towards more social business models, when customers, employees and other stakeholders are empowered by information and have more influence in the direction of successful companies.

This post discusses Social Media Marketing for SMB marketers in B2B.

Ownership and Accountability are two different things I was scanning my Twitter timeline today and saw this post: @BartDeCraene : Without a culture of ownership, issues can’t be addressed. #custserv #leadbiz It caught my eye because it caused an apparent conflict in my mind. The post above matches my experience and intuition. At the same time, myContinue reading “Not My Problem”

This post argues that Quora’s Q&A format is interesting, but community knowledge aggregation will continue to happen in places like Wikipedia.

In the past few days, I’ve had several great conversations in different forums that happened to share a common thread. “Is it possible or useful to analyze unstructured social data?” I argue that it is possible, but it might not be useful. Let’s start with Analysis. Analysis should be: Abstract – detached intellectual process basedContinue reading “Analyzing is more than just Counting”

There is broad consensus (at least among industry observers, vendors, consultants, analysts…) that companies need to become more “social” to remain competitive in the next years. “Social”,  in this case, mean many different things but generally is the business response to both generational behavioral changes and adoption of social technologies, including social media, with itsContinue reading “Can Old Dogs Learn Social Business Tricks?”