This post discusses the protocol of social media communication.
Monthly Archives: April 2011
social marketing funnel [graphic]
The role of marketing doesn’t end in Loyalty. Turning happy customers into Brand Advocates and then amplifying their voice is how marketing creates more awareness and brings new prospects to the funnel. Your opinions, please. [see very active discussion]
Customer Service and Free Lunches
This post discusses the importance of consistency in Customer Service, both from interaction to interaction as well as cross-channel
The latest E20 wonder: Inter-Dimensional Gate
This post discusses the fact that people and culture, not tools and technology, are the most important aspect of creating a collaborative environment.
How does Social Media Scale Personal Engagement?
This post discusses how Social Media can help to scale personal engagement in Sales and Marketing.
Social Media Campaigns – Market Segmentation
This posts discusses how traditional media market segmentation transposes to social media for marketing campaigns.
Marcio Saito 