Monthly Archives: May 2011

This post discusses the usefulness of general social media engagement scores like Klout and Peerindex.

Last week I wrote about Customer Service and Twitter and argued, among other things, that first experiences with social media are not necessarily sustainable. There is unrealistic optimism that social media can solve all problems in Customer Service (and Marketing, of course). Now, when we come to use of social media by B2B sales people, weContinue reading “Social Media and B2B Sales – Change is coming”

This post discusses the use and long-term role of Twitter and other social media channels in Customer Service.