Monthly Archives: April 2011

The Social Media Protocol

Posted on April 25, 2011 by

This post discusses the protocol of social media communication. Continue reading →

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social marketing funnel [graphic]

Posted on April 23, 2011 by

The role of marketing doesn’t end in Loyalty. Turning happy customers into Brand Advocates and then amplifying their voice is how marketing creates more awareness and brings new prospects to the funnel. Your opinions, please. [see very active discussion]

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Customer Service and Free Lunches

Posted on April 14, 2011 by

This post discusses the importance of consistency in Customer Service, both from interaction to interaction as well as cross-channel Continue reading →

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The latest E20 wonder: Inter-Dimensional Gate

Posted on April 13, 2011 by

This post discusses the fact that people and culture, not tools and technology, are the most important aspect of creating a collaborative environment. Continue reading →

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How does Social Media Scale Personal Engagement?

Posted on April 4, 2011 by

This post discusses how Social Media can help to scale personal engagement in Sales and Marketing. Continue reading →

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Social Media Campaigns – Market Segmentation

Posted on April 1, 2011 by

This posts discusses how traditional media market segmentation transposes to social media for marketing campaigns. Continue reading →

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