Monthly Archives: September 2010

Coffee Bean Corporate Video

Posted on September 30, 2010 by

Ok, I admit, there is nothing artistic about this video. But since I produced, directed, wrote, starred, edited from beginning to end and this is the first time I play with video editing software…

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Social Business: To measure or not to measure?

Posted on September 30, 2010 by

You have heard it before: “You cannot improve what you cannot measure”. For the past few decades, we have strived to model and analyze all the aspects of business so that we can continuously create more efficiency and improve its … Continue reading →

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Great Product earns Loyalty, Great Service earns Customer Advocacy

Posted on September 22, 2010 by

I have for some time been thinking and writing that the goal of companies must shift from Customer Loyalty (happy customers reliably come back for more)  to Customer Advocacy (happy customers tell their peers about how good your company is). Loyalty … Continue reading →

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Social CRM Use Cases for SMB [Expanded]

Posted on September 17, 2010 by

 As a leader in a small or mid-sized company, you are focused on running and growing the business. Any action and investment in process or tools needs to have a direct impact on the bottom line. At the same … Continue reading →

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Augmented Customer Relationship

Posted on September 11, 2010 by

Are tools supposed to guide or assist? You most likely have used a GPS device to guide you from point A to point B. You also know that your GPS system has a Point-of-Interest (POI) feature that allows you to … Continue reading →

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