marciosaito.com

This is my personal site. My interests include Literature, Social Media, Outdoors, Travel, Entrepreneurship, International Perspective, The Arts, Wine.
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Monthly Archives: August 2010
Customers Want to Spread the Good News
Is Customer Service the new Public Relations? At the recent CRM Evolution conference, several of the speakers developed the concept that “Customer Service is the new Public Relations” (several others have written about it as well). Broadcasting your messages before … Continue reading
Posted in Social Media, Uncategorized
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The Twitterfeed is Dead
Twitter is transport more than interaction tool When Wired Magazine recently declared on its cover “The web is dead“, it really meant that the Internet is becoming primarily a transport infrastructure and that applications (be it an iPhone app or … Continue reading
Posted in Social Media, Uncategorized
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Where are the Early Adopters of Social CRM?
It is time to shift from Ideas to Execution – where does the path start? Even if you haven’t heard much about Social CRM, you know customers are empowered by the use of digital technology and changing the way they engage … Continue reading
Posted in Social Media, Uncategorized
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Making Caipirinha
Some of my friends will engage in long discussions on what is “the” recipe and process to make a “real” Caipirinha, but the traditional Brazilian cocktail is really really simple. The word caipirinha translates to “country girl”, but that doesn’t … Continue reading
Posted in Life, Uncategorized
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So, what is “Meritage”?
So we have another of our wine tasting dinners this weekend. Our theme this month is “Unusual Blend.” In the Old World, most wines are classic blends of different grapes. There are baseline proportions, but the wine maker will adjust … Continue reading
Posted in Life, Uncategorized
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Engaging with the Social Customer
Everyone Represents the Company Social Business Series (V) The articles in this Social Business Series are being written for real-life SMB Leaders, who are busy running their business and have not had the time to read everything in the emerging … Continue reading
Posted in Social Media, Uncategorized
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Business Lessons from the Free Software Community
Engineers have something to teach Business People My involvement with Free and Open Source Software movement in the early 90’s is the root of the interest for Social Computing that brought me to Social Business/Social CRM. That was the first … Continue reading
Posted in Social Media, Uncategorized
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Spanish Wines
We get together for wine tasting once a month or so. There is usually a theme and we each bring a bottle and a dish to share. Late last year we had a Spanish wine evening and, because I was … Continue reading
Posted in Life, Uncategorized
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Climbing Half Dome
I have been to Yosemite some 30 times and climbed Half Dome a dozen times since 1994. I have mountaineering experience and the information in this post is correct to my knowledge, but it is for you to use at … Continue reading
Posted in Outdoors, Uncategorized
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Visiting Brazil (for US Americans)
So I was born in Brazil and have lived in California for almost 20 years. I am often asked about travel in Brazil by my American friends. This post is meant to collect helpful information. How many days I need … Continue reading
Posted in Travel, Uncategorized
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